People don’t buy what you do; they buy why you do it.”
There are plenty of them to consider, stallion put together a short list of some of these Whys:
- Convenience: Who doesn’t want an easy and frictionless
experience? And, people are often willing to pay a higher price if the experience is convenient.
- Price: Let’s get this one out of the way first. Some people
choose price as a primary reason. Those companies that get customers because of low price will
lose those customers when someone else has a lower price. The loyalty to the company is because of
price, not the company.
- For RFA’s investor clients, we integrate ESG into
due-diligence & manager selection, and climate risk into investment decisions & asset monitoring
- The culture: This is the kind of organization you want to be
affiliated with. Your values are congruent with theirs.
- A Cause: You believe in what they believe in. At some level,
this ties into culture and values, but this is more about giving back and community involvement.
It can be a charity or any other cause that is important to you; everything from saving elephants
to curing world hunger.
- Trust: You trust them. They do what they say, every time. If
you don’t trust the organization, you probably wouldn’t be doing business with them anyway.
- Reputation: You’ve heard good things. Maybe it’s comments from
friends or colleagues at work. Or, maybe there are plenty of reviews that can confirm this is a
good company. Reputation is a big part of the decision.
- The Way: The way they do business: This is about their
process, policies, the hours they are open, their location and more. It is really about their
operation. These are very tangible reasons. These may get a customer in the door, but many of the
other reasons are why customers choose to come back.
Within our analyses, we identify opportunities to preserve/create housing affordability,
eco-friendly features, and highlight risks to resiliency
Customer service: You love the way they treat you. Employees are friendly, knowledgeable, and quick
to respond. They are there to take care of you, and in turn, you take care of them… by doing
business with them.
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